Stop renting the plan.
Start owning the skill.
Learn it once, own it for life. You walk out able to build your own training and nutrition plans. Adjust them when life moves, and never hand that decision to anyone again.
Free, and you commit to nothing. The waitlist gets an exclusive registration link 24 hours before anyone else.
You're in.
You're on the Cohort 2 list. Doors open on Tuesday 1 September and close on Sunday 6 September at midday. You get an exclusive registration link on 31 August, a full day before I announce it anywhere else.
Hire a coach. Get results. Then what?
Here's how it usually goes. You hire someone, or you buy a plan. It works, for a while, because someone who knew what they were doing built it.
Then something small breaks it. You don't like one of the foods on it, so you skip the meal or go off plan. Your schedule shifts and you can't hit the same days. Nothing dramatic. But you were never told why any of it was set the way it was, so you don't know what to change, only that it doesn't fit anymore.
So you go back to the internet, where one person says 500 grams of carbs and the next says 300, you can't tell who's right, and you start over with a new plan built by someone who knows you no better than the last one did.
That's not a discipline problem. Nobody ever taught you the part that matters, why the numbers were what they were. And every time it happens, it convinces you a little more that this is something other people can work out and you can't.
The result: you stay dependent forever.
Learn to coach yourself instead.
Coaching works, and I am not going to pretend otherwise. The catch is that it is a service you pay for as long as you want someone else making the decisions. This is the other route: the same foundational knowledge a good coach uses, taught to you, so the decisions become yours.
All four tools are built in. The same ones I use with my coaching clients.
Six units.
Six things you build.
Each unit gives you the principles, then has you apply them. You do not just finish a unit knowing something, you finish it holding something you built.
Foundations of Self-Coaching
What self-coaching means, how to set realistic goals, and how to measure progress in a way that actually reflects what your body is doing.
Body composition baseline, realistic goals, and the tracking system you will use for every week after.
Designing a Workout Program
How to choose your split, structure sets and reps, apply progressive overload, and balance cardio with lifting.
70 page exercise library168 movementsA separate women's section
Your split, your exercises, your sets and reps, structured around your schedule and recovery. Built by you, for you.
Nutrition Fundamentals
Calculate your own calories and macros for cutting, bulking, or recomp. Build flexible meal plans and understand meal timing.
Your calories and macros calculated for your goal. A meal plan built around foods you actually like. Pre and post workout nutrition dialled in.
Sleep, Recovery, and Longevity
Why sleep is the multiplier most people ignore. Mobility, injury prevention, and staying in the game long-term.
Sleep optimisation, mobility routine, injury prevention. The unglamorous foundation that makes everything else work.
Mindset and Lifting Style
Discipline over motivation. Mind-muscle connection. Science-based lifting vs bro science, and how to combine both.
Discipline over motivation. Your own lifting style, blending science and feel. Mind-muscle connection in practice.
Continuing Solo
How to keep evolving after the course ends. Setting new goals, adapting plans, and self-coaching for life.
The framework to evolve your own plans for the next 10 years. New goals every quarter. Plans you can change without ever needing a coach again.
Be honest with yourself.
I built this course for specific people, and it is genuinely not for everyone. Read both lists honestly. If you recognise yourself on the right, do not buy this.
This is for you
- You train 2 to 6 days a week and want to actually understand WHY plans work
- You are a beginner who wants a real foundation, not random YouTube tips
- You are intermediate and have plateaued because you do not know what to change
- You are skinny fat and don't know what to do
- You are tired of paying coaches and starting over every time life changes
- You want to learn so you can be self-sufficient for life
This is not for you
- You prefer someone to build your plans and adjust them as you go
- You want hands-on accountability and direct support
- You would rather pay someone to make the decisions than learn to make them yourself
If that is you, this is the wrong thing to buy, and I would rather tell you now than take your money.
9 years. No coach. Every decision was mine.
2017 · Day one
2026Every photo and milestone below, I called on my own. Some calls were right, some were wrong, all of them taught me something.
Nine years of trial and error is what built the system. The course is that system, so you do not have to spend the nine years.















































I was in university and I was "afraid" to lose my "lean status". I always wanted visible abs 24/7. I had that, but that was the price I had to pay for in the competitions.



















From the first people to use it.
Not before-and-after photos. The moment it clicked.
“This course changed how I think about training. I stopped just guessing my calories and finally understood why they were set where they are. Eventually I even started building my own training and nutrition plans myself.”
“I finally understood how to optimize my training for progress. In the past, it had always been a hit and miss.”
“The way you broke it down really simplified it and made it easier to create a system that actually works for me.”
“You pay once, and then you just get the knowledge to build it yourself. Knowledge gives you freedom.”
“Nutrition is the main reason I joined, and the calculator was a game changer. I was eating in an 1,800 calorie deficit and found out my number was actually 2,300. Now I am increasing my calories gradually and still losing weight.”
“Before this course, I didn't have a very healthy relationship with food. It has taught me so much about nutrition, and I now feel much more confident about making healthy food choices and eating a balanced diet.”

















Tarek Elkhayat
9 years self-coached.
I built my physique without ever hiring a coach.
The same way I earned my Physics BSc in German, my fourth language: ground-up, principles first, then application.
I have competed across three federations, and I share what I do with the 190,000 people who follow me on Instagram, every day. This course is everything I would hand to my younger self if I were starting today.
Why not just the free videos?
Fair question, and I am not going to talk my own content down. Two people in the group got most of the way there on the free videos alone. One went from 255 lbs to 197. Another from 243 to 187. Neither of them paid me anything.
Here is the honest difference. A video can tell you protein matters. It cannot tell you your number. It can tell you a plateau is normal. It cannot tell you what to change about yours, this month, at your weight, on your schedule.
Free content is where you find out something is wrong. This is where you find out what to change.
What you get for €129.
Good online coaching runs to €500 a month and up, and even the cheap end is about €100 every month for as long as you keep paying. This is the same foundational knowledge, once, and yours to keep. Here is the full stack of what is included.
- The Self-Coaching CourseIncluded
6 units of structured content. Templates and PDFs for every unit. Lifetime access.
- Workout Plan BuilderIncluded
Use the lessons from the course to build your gym plan by choosing the exercises you want from the library, including number of sets, super sets and drop sets.
- Macros & Calories CalculatorIncluded
Btw I wrote this myself in Python. The calculations and everything on the backend is written by me :) Available free on my site, included in the course.
- Meal Plan GeneratorIncluded
You put in your required macros and calories, pick the foods you like and create yourself meal plans.
- Progress TrackerIncluded
Log your weight, energy and sleep, then read the weekly averages instead of reacting to single days. This is the tool that tells you when to change something.
- Private community accessIncluded
Members-only group of self-coaching students. Lifetime access included.
- Lifetime updatesIncluded
Every new lesson, template, or tool I add. Forever.
- Bonus: Two live calls with meIncluded
Two live group calls with me during the cohort, 18:00 GMT+2. Bring your plan, ask anything, adjust it live.
That is about what a week of coaching costs. Paid once, not every month. Yours for as long as you train.
Join the waitlist →Backed by the completion guarantee below.
Here is exactly what happens.
You get access immediately
The moment you register you have all six units, every PDF and template, and the four tools. Nothing drips out over weeks. You can start the same day.
You start together with the cohort
You go through it alongside everyone else who joined, not alone. By the end of Unit 2 your workout plan exists. By the end of Unit 3 your nutrition plan exists. Both built by you.
You bring them to the live calls
Two live group calls with me during the cohort. Bring your plan, ask what you are unsure about, adjust it with me on the call. Dates go out to everyone who registers, and to the waitlist before that.
If you do the work and walk away without a plan, you do not pay.
Finish the course and apply what you learn. If by the end of Unit 6 you do not have a complete workout plan and a complete nutrition plan built for yourself, send me an email and you get a full refund. No friction. No follow-up questions about your goals or your discipline. This guarantee exists because I am confident the system works when you actually use it.
Honest answers.
By the end of Unit 2, you will have your complete workout plan built. By the end of Unit 3, you will have your nutrition plan calculated and your meals structured. From that point forward, you are training and eating on your own system.
You can finish the entire course in one weekend and start Monday with your new workout and nutrition plans already built. Every unit has PDFs, templates, and resources, so you do not need to take notes. You just watch, apply, and build. The course is designed so the heavy lifting is on me, not on you.
Yes, and also intermediates. If you are a beginner, this gives you the right foundation so you do not waste years on bad information. One honest note: the first week is a lot of information. Go unit by unit and build the thing each unit asks for before you move on, and it holds together. If you are more advanced but feel stuck, this is the framework that explains why your previous approaches plateaued and how to adjust.
Yes. The principles of training, nutrition and recovery apply the same way, and there's an entire Unit I've dedicated to this, a separate 27 page edition written for women, with four splits instead of the eight in the main one, all built around lower body, and the exercise selection changed the whole way through rather than at the end. One page sets your training load against each of the four phases of a 28 day cycle.
Because that is exactly what a good coach does.
But look at what you walked away with. You got results by following decisions someone else made. When the coaching stopped, the decisions stopped with it, and you were back to guessing.
That was never a discipline problem. It is what renting answers gets you.
This course teaches you to make those decisions yourself: why your numbers are set where they are, what to change when progress stalls, and how to read your own data. Slower than being handed a plan in week one. Permanent in a way a plan never is.
YouTube gives you scattered tactics. One video about cutting, another about bulking, another about one exercise. You end up with fragments that do not connect.
This course is a system: every module builds on the previous one, so by the end you can actually apply it yourself, not just remember tips.
You don't need to find hours you don't have. It's on your phone, on your laptop, videos you can watch instead of whatever you're already scrolling through tonight, not on top of it. And it never expires, so there's no clock running if this week happens to be a bad one to start.
The harder question is: do you want a coach thinking for you forever, or are you willing to spend a weekend or two learning so you never need one again? If the answer is the second, this is for you.
Yes. One-time payment, lifetime access to everything inside, including all future updates.
Join the
list.
Registration is closed. If there's anything new coming up, this list hears it first :)
You're in.
Welcome to the waitlist.